1. It's very well written with appropriate plot thickening and turns and twists.
2. It takes place in Washington DC which just makes me drool.
3. Jed Bartlett is a fantastic president. You watch him and figure if he can do it, why can't the real President?
4. Some pretty decent eye candy is included in that show.
5. It's a group of people that are passionate and determined and are changing the world. Every episode I watch makes me want to jump up and go DO something.